Our Story | Third-Generation Family Jewelers | FORGED PETAL Jewelry Los Angeles

A Legacy of Craftsmanship

FORGED PETAL is a third-generation family business which began in Istanbul, Turkey in the early 1800s. Our family has lived in Syria, Greece, France, and Lebanon—absorbing the diverse styles and techniques found in each region and culture.

In 1984, our current CEO, Varouj Khatchikian, began his career as a young 14-year-old jeweler in Beirut, Lebanon. Eight months later, Varouj and his family moved to California to start a new life.

Varouj chose to continue the family lineage of working in the jewelry industry and spent his adolescent years learning from professional jewelers. With 35+ years in the industry, he has the knowledge to bring any design to life.

From Manufacturing to Design

For years, Varouj has transformed jewelers, polishers, and setters from average to professionals. He has helped start-up jewelry brands catapult to immense success with his unique designs and high-quality work.

We have previously manufactured and designed jewelry for companies such as Colette, Sheryl Lowe, and BnB Jewelry. We even had our own retail store from 2004-2009 in North Hollywood before moving to the heart of the industry—Downtown LA.

What led him to start his own brand? Burning Man. That was the trigger. He finally decided to come out from the shadows and transform his own visions into physical items to be shared by many.

The Home of Diversity

Our brand is founded on love. The love of a man to continue his family's lineage of craftsmanship of precious metals.

To Varouj, jewelry is much more than metal or diamonds. Each piece is art—a blank book ready to have a story written by its wearer. A single handmade ring can be passed on for generations, having immense value attached to the timeless heirloom.

Today, we pour all of our energy into making every piece handmade-to-order, from start to finish, right here in Downtown Los Angeles.

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